TikTok is introducing a updated setting that allows them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the service disclosed that it now features in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global launch. This development aligns with a surge in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is considered low-quality AI content, a term for substandard, factory-style content that is often absurd or bizarre.
Our research shows that many people appreciate content produced via AI tools, from digital art to educational videos, and we want to give people the power to increase or decrease of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its app identified as artificially created. Collectively, in excess of 100 m pieces of content are submitted to the app every day, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the level of AI content they watch by opening the topic control setting in the application and picking AI-made media. Other topics that are already be modified under the tool encompass news, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any believable AI video that is without a tag can be removed under its community policies.
Furthermore, the platform will henceforth attach an “AI-made” label to content produced via its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This measure is aimed to deter users from trying to circumvent the labeling process.
Educational Initiatives
The platform is additionally introducing a two million dollar educational fund for experts and groups to develop learning resources about responsible artificial intelligence. This program will support charitable organizations specializing in training computer science.
Content Safety Approach
The platform has supported its moderation strategy, amid discussion over plans to make redundant a large number of content moderators in the United Kingdom. The company is set to eliminate 439 jobs in its content moderation division in London, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official explained that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content before it gets reviewed by humans. The company stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to intervention by its automated systems.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
