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Friday, October 9, 2026
ClearBrief Blog

Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in F1

Toto Wolff is in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren were valued at £3.5 billion in an adjustment to ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in the team are Mercedes and industrial group Ineos, who both hold one-third of the company.

An official representative stated: "We will be making no official statement on the matter. The management structure of the team will remain unchanged, and all three partners are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

This arrangement signifies a substantial rise in value of Mercedes F1 since Ineos bought its share for £208 million in 2022.

This surge demonstrates the growth in market values of F1 teams recently as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports movie to date.

Present Performance

Mercedes are second in the team standings, trailing McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

The writer

Ashley Brown

Legal tech innovator and former attorney focused on AI applications in law to improve efficiency and accuracy.

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